A few years ago, I spoke at a conference of the African American Student Union, Harvard University. During the question and answer session a young man asked: “Why would someone with a Harvard MBA choose to go into the janitorial business instead of a more sophisticated profession?”
After taking a deep breath I responded. “I admit there is nothing glamorous about my industry. You’re right, it is not an industry where you will find many MBAs, much less a Harvard MBA. But I’ll let you in on a secret: It’s better to own the mop than to push the mop.”
As youngsters, many future entrepreneurs have vivid dreams of being business owners. They envision their product or service and sometimes try their hands as entrepreneurs by creating childish items to sell.
Such was not the case for me. Growing up in a sleepy farming village in Virginia, I never dreamed of being an entrepreneur. Everyone I knew worked for someone else. My unexpected entry into the world of entrepreneurship happened years later, after graduate school.
Getting my MBA from Harvard Business School, I anticipated becoming a corporate executive. Little did I know that corporate America was not breathlessly awaiting the arrival of a young black woman with a Harvard MBA, even if she was the first black woman to get such a degree. Not one corporation recruited me, and I did not rush to seek them out. During the six years after graduation, I held four jobs. From time to time I wondered, “When will I get to use this MBA?”
Ann Fudge, who rose through the ranks at Kraft General Foods before taking the helm at Young and Rubicam, explains how she approaches hiring and layoffs.
Ann M. Fudge is the Former Chairman and Chief Executive Officer of Young & Rubicam Brands, a global marketing communications network. Fudge received a BA degree from Simmons College and an MBA from Harvard University. She served as the chairman and chief executive officer of Young & Rubicam from 2003 to the end of 2006. Prior to joining Young & Rubicam, Ms. Fudge worked at General Mills and at General Foods, where she served in a number of positions including president of Kraft General Foods, Maxwell House Coffee Company and president of Kraft’s Beverages, Desserts and Post Divisions. Ms. Fudge is a director of Novartis AG, the Gates Foundation and the Rockefeller Foundation and is on the board of overseers of Harvard University.
There are a lot of opportunities in self publishing a book. You can do it completely yourself. When you publish your work yourself you are responsible for the editing, formatting, securing distribution, communicating with the printer, and copyrighting it to name a few. The other option is selecting a publisher that will handle all the previously mentioned items, but allows you to remain in control. If you are a writer and perhaps run another business, the latter option would more than likely be the most beneficial for you.
Here are top 5 things you should consider when looking for a self-publishing publisher: