The survey, fielded by Rebtel, focused on expected future use of social media, social media consumption habits and popularity of social media as the choice of U.S. adults if they were to be restricted to one method of communication.
“Our findings show that men tend to lag behind women when it comes to communicating with others through social media, which debunks other recent studies that suggest that men are more savvy networkers between the sexes,” says Rebtel CEO Andreas Bernstrom.
Woman significantly lead men when it comes to social networking. While men are more likely to use voice/phone communication than women, they only lead by a narrow margin.
Here’s a breakdown of the findings:
- 68% of women and 54% of men use social media to stay in touch with their friends.
- 60% of women and 42% of men use social media to stay in touch with their family.
- 75% of men and 73% of women use voice/phone to stay in touch with their friends.
- 84% of men and 79% of women use voice/phone to stay in touch with their family.